In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified.   Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]

In today's ExchangeWire news digest: Facebook threatens to withdraw from Europe if data-sharing with its US operations ends; Google faces a new lawsuit of at least €2.1bn (£1bn) over shopping antitrust case; and Innovid acquires TVSquared for USD $160 million (£118m).   Facebook Threatens [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: the Conseil d’Etat upholds a €100m fine against Google; Sony to buy Bungie in a deal worth USD$3.6bn; [...]

In today's ExchangeWire news digest: the IAB's Transparency and Consent Framework has been deemed GDPR non-compliant by the DPA; Meta's market price plummets by $20bn as its daily active users drop; and mental health helpline, Crisis Text Line, ends its [...]

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has released  ID Fusion – an advanced engine built to help marketers future-proof their campaigns in a first-party ID world. The first of its kind to activate [...]

Didomi’s chief privacy officer, Thomas Adhumeau, has been appointed chair of the IAB Europe’s TCF DPA Outreach Working Group. Adhumeau was elected in December for a duration of two years, with the mandate to engage with Data Protection Authorities across Europe and [...]

In today's ExchangeWire news digest: The Diem Association are allegedly selling their technology to Silvergate Capital Corp; The European Commission has set out to ensure that the digital world is safe for users by proposing a set of principles; and [...]

In this contributed article written exclusively for ExchangeWire, the team at Crimtan discusses how dynamic creative optimisation (DCO) can be used to maximise sales, key mistakes marketers make when employing DCO ads, and how they can continue to be used [...]

In this Q&A written exclusively for ExchangeWire, Laurie Wright, chief strategy officer at 59A, discusses how the use of technology solutions is set to evolve following the deprecation of identifiers, including how non-audience-tied signals can be used to bridge the [...]

In today's ExchangeWire news digest: Crypto.com's CEO, Kris Marszalek, confirms data breach in Bloomberg TV interview; Marfeel have been accused of violating IAB privacy policies and GDPR regulations by Confiant; and Carry1st have raised USD$20m (£14.7m) in a Series A [...]