Zeotap, the next-gen Customer Data Platform (CDP), has launched Consent Orchestration as part of its award winning platform, to make it easy for marketers to activate data at scale within increasingly complex data privacy constraints. It unifies, configures and automates an [...]

impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2022. Most notably, the company closed a USD$150m round of funding at [...]

In today's ExchangeWire news digest: Twitter in USD$809.5m (£592.2m) settlement; Freshworks in USD$1.03bn (£754m) IPO; and Mirakl raises USD$555m (£406m). Twitter in USD$809.5m (£592.2m) settlement Twitter has announced it has reached an agreement to settle a class-action lawsuit, which alleged that the [...]

Platform161 (now part of Verve Group), a leading demand-side platform, today announced an integration with LiveRamp, a leading data connectivity platform, across UK, France, Germany, Netherlands, Belgium, Spain, Italy, Romania, and Poland. The partnership will provide a solution to the [...]

In today's ExchangeWire news digest: Google abusing market position in India - CCI probe; Tencent partially lifts rival link blocks; and Ketch secures additional USD$20m (£14.6m). Google abusing market position in India - CCI probe Google has been committing anticompetitive practices relating [...]

Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance. Brands can benefit from PubMatic’s extensive reach, enabling [...]

Hawk Platform (formerly TabMo) is to supplement the strong planning insights it currently provides to clients with additional layers of granular data. The initiative, which will allow the mobile-first demand side platform (DSP) to execute advertising campaigns with maximum efficiency, is [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: TikTok’s CEO is questioned by US senators over the company’s collection and use of biometric information; Databricks have [...]

In today's ExchangeWire news digest: Databricks have raised USD $1.6bn at a valuation of USD $38bn; Playtika have entered the 'Design Entertainment' space by acquiring Reworks; and Samsung will remove ads from three of their default apps.   Databricks raise USD $1.6bn [...]

In today's ExchangeWire news digest: China have introduced a new law that will restrict tech firms' collection of user data; TikTok's CEO is questioned by US senators over the company's collection and use of biometric information; and Studio Sirah have [...]