Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been testing the main alternatives to the end of third-party cookies, including ID5, UTIQ, EUID, RampID, and First-id, in order to [...]

Cedara, the Carbon Intelligence Platform, has announced the release of an industry-first research report shedding light on the Scope 1-3 emissions breakdown by category specifically for programmatic digital media companies.  The comprehensive study, compiled from data collected from Cedara clients, provides [...]

This week on The Stack: Google Shakes Up Search Landscape; This Week’s Data and Streaming Partnerships; Could Canada Also Ban TikTok? Plus today's episode of the MadTech Daily. Last week, Google shook up the search landscape with the launch of its [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (May 22nd, 2024) announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side [...]

On today’s news digest: OpenAI Inks Data Deal with Reddit; Sony Warns AI Giants over Use of its Artists; Amazon Prime Video Becomes US’ Biggest Ad-Supported Streaming Platform   OpenAI has struck another deal, this time with social giant Reddit. The AI [...]

Stagwell, the challenger network built to transform marketing, and Nexxen, a global advertising technology company comprising unified demand-side and supply-side platforms, with deep expertise in video and connected TV (“CTV”), today (May 16th, 2024) announced a partnership to offer an [...]

On today’s news digest: Big Tech Regulation Tightens in APAC; Social Video Spend Growing; Reddit Rolls Out New Public Data Policy  The regulation of big tech is tightening in several countries in the APAC region. Japan, South Korea and Australia are [...]

Equativ, the global independent ad tech company, has announced the appointment of Claude Spasevski as senior vice president (SVP) for its data and retail media division. Based in Paris, Claude Spasevski will play a vital role in driving the division’s [...]

IPG Mediabrands, the media holding company within Interpublic Group announced today (April 25th, 2024) a new, global partnership with Adelaide, the leader in attention-based media quality measurement. The deal, brokered by performance marketing unit KINESSO, will provide all IPG Mediabrands [...]

Social commerce is nearing a critical inflection point in Western markets, while continuing its rapid climb in APAC. We take a look at the growth trajectory of this new commerce channel, as well as how brands can leverage a wealth [...]