On today’s news digest: The Cookieless Can has Been Kicked Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan In news that will surprise very few, Google have announced that the plans for cookie deprecation in Q4 [...]

LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience Data Platform, 'OnTarget’. The new product, which utilises Permutive's 100% addressable [...]

Digital Element, the global IP geolocation and audience insights leader, today (April 16th, 2024) announced that it has been selected as the winner of the “Data Solution of the Year for Marketing” award in the 5th annual Data Breakthrough Awards programme [...]

Zeotap, the European enterprise customer data solutions provider, proudly announces the strategic appointment of Roland Smertnig as senior advisor and shareholder. With over 33 years of experience in the financial services sector, including a significant tenure as the group chief [...]

On today’s news digest: Elon Musk Faces Brazil Supreme Court Inquiry; US Lawmakers Strike Deal on Data Privacy; Retail Sales Soar in Singapore Elon Musk is under scrutiny in Brazil as a Supreme Court judge, Justice Alexandre Moraes, opens an inquiry [...]

On today’s news digest: Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit   Cadent, one of the largest solutions providers for converged TV advertising, has announced it [...]

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK. The question of utilising both data and creativity is one that I think is consistently relevant, and is certainly [...]

En un entorno digital que evoluciona rápidamente hacia una era sin cookies de terceros, PRISA Media se posiciona a la vanguardia de la innovación publicitaria al iniciar una prueba de concepto con First-id, la solución de ID first-party que está [...]

Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 19th, 2024) announced the integration of Captify’s Search Intelligence with Samba TV’s [...]

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn space? It would be remiss to overlook ad tech’s current focus on the [...]