Is this the beginning of the end for big ad spend on Musk’s X? “Go f*** yourself.” Advertisers everywhere will clearly remember Musk’s brusque, profanity-laced response to the news that advertisers are leaving X, marking the beginning of a period of [...]

Zeotap, the enterprise customer data solutions provider, is proud to announce the addition of Frank Krings to its distinguished list of advisors. Krings, a highly regarded Franco-German banker and financial services executive, brings with him a wealth of international experience [...]

Zeotap, the enterprise customer data solutions provider, is pleased to announce the addition of Jens Schulte-Bockum as an investor and shareholder. Mr. Schulte-Bockum, well-known for his previous executive roles across the Vodafone Group and as CEO of Vodafone Germany, is [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced recent expansion and success of Connect, its fully-integrated audience solution that leverages addressable signals from across the open internet to help data owners drive monetisation and [...]

Zeotap, the European customer data solution provider, is delighted to announce the promotion of Matt Bennathan to chief commercial officer of Zeotap Data, recognising his significant contributions to the company's growth and success. In just one year, Matt has been instrumental [...]

It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers and consumers alike. What does 2024 have in store? With good reason, most marketers remained cautious with their ad spend throughout 2023. [...]

Adelaide, the leader in attention-based media quality measurement, has unveiled its Attention Leaderboard, highlighting top display publishers, platforms, and ad networks. Adelaide’s leaderboard is grounded in its omnichannel metric, AU, which predicts any media placement’s probability of attention and subsequent [...]

As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum?  The ad tech sector has always been at the forefront of innovation, leveraging data analytics to optimise advertising strategies and maximise return [...]

Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location and quality of inventory can help shape the industry’s environmentally conscious future. Liam Brennan, managing director at The Responsible Marketing [...]

Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its  “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of customer data platforms (CDPs), enabling businesses to integrate and activate [...]