Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising. Gaming is estimated to reach an overall value of $300bn (~£237bn) globally before the decade is out. In the US [...]

TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, after successful Beta tests has officially released its one-of-a-kind machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with [...]

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetisation strategy when delivering ads to mobile apps and games. The partnership enables Smaato’s wide range [...]

Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]

Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the gameplay experience it offers. Yes... there are a lot of tech buzzwords in that opening line. We'd only need to throw [...]

In this piece, Elle Chen, head of strategic partnerships, Simplaex, tells TheGamingEconomy that for gaming app developers, the ultimate goal is not just to have high installs but to build a community of addicted gamers. Think about how expensive it [...]

TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and opportunities of in-app monetisation for gaming developers both big and small. TheGamingEconomy: How do independent mobile gaming developers gain traction in [...]