As programmatic digital out-of-home (pDOOH) continues its strong recovery following the coronavirus pandemic, ExchangeWire speaks to Dom Kozak, head of programmatic at JCDecaux, to determine how the channel should be considered within the marketing mix, alongside the benefits it offers [...]

Croud, the award-winning global digital marketing agency, announces that it was appointed by Ooredoo Group - one of the world’s largest telecommunications companies - as its lead digital agency. This appointment will see Croud bringing performance marketing excellence and digital transformation [...]

ExchangeWire’s prestigious Wires awards are back for 2022, and the 29th July entry deadline is almost upon us. Our stellar panel of judges are ready and waiting to take a look at the best work the industry has to offer. We're [...]

Digital performance marketing agency, Tug, has announced the appointment of Daniel Capon as head of biddable media in the UK. Capon, who joins from media communications agency, Starcom, will oversee Tug’s paid media team in London to deliver data-led, highly [...]

Not for the first time, digital out-of-home (DOOH) is on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic and all its associated lockdowns sharply curbed investment. As people deserted city centres, so too [...]

Global digital marketing agency Tug has opened its fifth international office in Singapore, appointing former head of IPG Mediabrand’s performance marketing agency Reprise, Karen Soo, to lead its South-East Asia operations. Tug, which has offices in Sydney, London, Toronto, and Berlin, [...]

Making Science, the international technology and digital marketing consultancy specialising in e-commerce and digital acceleration, has today (July 11th, 2022) announced the appointment of Noelle Runo as marketing manager for the Northern region, Europe.  This new role will bolster Making Science’s [...]

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display [...]

Picnic, the social display marketplace, today (June 17th, 2022) announced that it will now measure and automatically compensate the cost of supply chain emissions for all media campaigns across its advertising customer base.   The announcement, made in partnership with [...]

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (8th June 2022) announces the appointment of Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner, and corporate development matters. Wasserman [...]