Taboola, a global leader in powering recommendations for the open web, has been awarded the Gold Standard 2.0 Certification by the IAB UK, the United Kingdom’s industry body for digital advertising. By achieving this certification, the IAB has verified Taboola, through [...]

Bensons for Beds, the nationwide bed and mattress retailer, has appointed the7stars as its new media agency to handle UK media planning and buying. This month, the7stars will work with Bensons on integrated media strategy, planning, and activation. The brief is [...]

The leading partnership management platform, impact.com, has announced a partnership with the national lottery in Norway, Norsk Tipping, having won a highly competitive public tender. It will now take on Norsk Tipping’s performance programme; the most significant in Norway.  Norsk Tipping [...]

Scibids, the global leader in artificial intelligence for digital marketing, has launched in Australia and New Zealand, with James Whitbread appointed as country manager. Scibids is the independent global leader building Artificial Intelligence (AI) to make marketing more effective. Scibids AI [...]

Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, have announced the launch of TVMOTIK. This alliance – plus the unique full-stack solution it [...]

Cavai, the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising.  The format harnesses the established power of moving images and combines it with conversation, to drive maximum engagement. Steffen Svartberg, founder and [...]

In today's ExchangeWire news digest: the EU plans new international tech standards to rival China; Google parent, Alphabet, reports an unexpected surge in Search Ad Revenue; and WPP and Instacart partner to offer measurement tools and advertising solutions for CPG [...]

The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. In collaboration with PubMatic, the Digital Publishing Awards will celebrate the talents and skills of the individuals and teams working to create, deliver, and monetise quality online [...]

In Shift: Transform Motion into Progress in Business, authors Richard Lees and Azlan Raj, from customer experience management (CXM) company Merkle, share a variety of ways to create the superlative customer experience that accelerates business growth. As organisations around the world do their [...]

VIOOH, the leading global digital out of home (DOOH) marketplace, in partnership with Yahoo and JCDecaux Singapore, announced the results from their successful pilot programmatic DOOH omnichannel campaign with Schroders.  The digital OOH-led omnichannel campaign, which was designed to prime OOH [...]