In today's ExchangeWire news digest: the EU plans new international tech standards to rival China; Google parent, Alphabet, reports an unexpected surge in Search Ad Revenue; and WPP and Instacart partner to offer measurement tools and advertising solutions for CPG [...]

The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. In collaboration with PubMatic, the Digital Publishing Awards will celebrate the talents and skills of the individuals and teams working to create, deliver, and monetise quality online [...]

In Shift: Transform Motion into Progress in Business, authors Richard Lees and Azlan Raj, from customer experience management (CXM) company Merkle, share a variety of ways to create the superlative customer experience that accelerates business growth. As organisations around the world do their [...]

VIOOH, the leading global digital out of home (DOOH) marketplace, in partnership with Yahoo and JCDecaux Singapore, announced the results from their successful pilot programmatic DOOH omnichannel campaign with Schroders.  The digital OOH-led omnichannel campaign, which was designed to prime OOH [...]

Teads, the global media platform, has released the results of its comprehensive automotive research in partnership with Kantar. The global study unveiled that only a few brands are already strongly associated with electric vehicles (EVs), and that there is [...]

AdPlayer.Pro, el proveedor internacional de soluciones de publicidad en vídeo outstream, ha publicado los resultados comerciales del cuarto trimestre de 2021 de la compañía, que demuestran el aumento de los volúmenes de impresiones de anuncios de vídeo servidos, así como [...]

Permutive, an audience platform purpose-built for publishers and marketers to re-establish trusted, privacy-safe relationships with consumers, has hired Mark Pearlstein as chief revenue officer (CRO). Pearlstein joins Permutive’s North American team with a global remit to grow and scale the direct [...]

Permutive - eine speziell für Publisher und Vermarkter entwickelte Audience-Plattform für den Aufbau vertrauensvoller, datenschutzkonformer Beziehungen zu Verbrauchern - hat Mark Pearlstein zum chief revenue officer (CRO) ernannt. Pearlstein stößt zum nordamerikanischen Team von Permutive mit dem Auftrag, angesichts des [...]

In the sixteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact of ad fraud, and how the industry must react to protect agencies and buyers alike.   Companies that don’t actively fight against fraud will start to be seen [...]

The leading partnership management platform, impact.com, has announced a partnership with Ellos in the Nordics, as its team continues to expand across Europe.  Ellos is a fashion and lifestyle company within Ellos Group - the leading e-commerce group in the Nordic [...]