Tikehau Capital, the global alternative asset management group, have signed an agreement to acquire on behalf of their clients a 25% stake in the share capital of MINT (the “Company”), a fast-growing “MADTech” company that provides advertisers with a tool [...]

GumGum, Inc., a global media and technology company that specialises in contextual intelligence, have released data indicating that a majority of online content containing keywords related to climate change is actually safe for brand advertising. The findings come from analysis [...]

Digital-out-of-home (DOOH) marketing technology developer Broadsign, today announced the hire of Jonny Richardson as Director of Business Development, APAC. Joining Broadsign from Living Image Media, where he was Sales Director, Richardson brings a wealth of experience, expertise, and relationships across [...]

MG Motor announced they've partnered with global ad tech platform Good-Loop on a new climate-friendly online ad campaign to promote its new electric vehicle.  Digital advertising leaves a substantial carbon footprint around the globe, with a typical campaign emitting 5.4 tonnes [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (8 November) announced a significant update to SmartBid, an A.I.-powered technology that helps advertisers maximise their campaign performance even more autonomously. Introduced [...]

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the launch of its Authentic Brand Suitability solution with Tremor International, a leader in video and Connected TV (“CTV”) advertising. Tremor offers an end-to-end technology platform, encompassing [...]

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has appointed Barbara Daliri Freyduni as a new Member of the Board. Barbara Daliri Freyduni is a seasoned business executive who brings more than twenty years [...]

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has announced the appointment of Anne-Sophie Zeller as Publisher Business Development Director for Western Europe. Zeller will collaborate with the Sales and Customer Success teams to grow [...]

AdPlayer.Pro, an international provider of advanced outstream video advertising solutions, have introduced significant upgrades to its video ad server features, particularly focusing on the programmatic ad campaign configuration. According to the company’s announcement, the released functionality includes, among other things, the [...]

AdPlayer.Pro, un proveedor internacional de soluciones avanzadas de publicidad en video outstream, ha introducido mejoras significativas en las funciones de su servidor de publicidad en vídeo, enfocándose particularmente en la configuración de campañas publicitarias programáticas.  Según el mensaje oficial, la nueva [...]