Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has appointed Barbara Daliri Freyduni as a new Member of the Board. Barbara Daliri Freyduni is a seasoned business executive who brings more than twenty years [...]

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has announced the appointment of Anne-Sophie Zeller as Publisher Business Development Director for Western Europe. Zeller will collaborate with the Sales and Customer Success teams to grow [...]

AdPlayer.Pro, an international provider of advanced outstream video advertising solutions, have introduced significant upgrades to its video ad server features, particularly focusing on the programmatic ad campaign configuration. According to the company’s announcement, the released functionality includes, among other things, the [...]

AdPlayer.Pro, un proveedor internacional de soluciones avanzadas de publicidad en video outstream, ha introducido mejoras significativas en las funciones de su servidor de publicidad en vídeo, enfocándose particularmente en la configuración de campañas publicitarias programáticas.  Según el mensaje oficial, la nueva [...]

Ahead of Permutive’s panel at ATS London (3 November) — Putting Your Currency to Good Work: Data Management & Activation —  Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and [...]

Verve Group, a global consumer-first advertising suite, today (21 October) announced that chief revenue officer Sameer Sondhi and chief product officer Ionut Ciobotaru will become the co-CEOs of Verve Group. Remco Westermann, currently the CEO of both Verve Group and [...]

In today’s ExchangeWire news digest: Mark Zuckerberg has been targeted by US attorney general; Amazon Ads sees a recent name change; and Batch raises $23m (£16.6m) in investment.   Mark Zuckerberg has been named in lawsuit   The District of Columbia’s attorney general, Karl [...]

Azerion, the fast-growing digital entertainment and media platform, today (21 October) announces the acquisition of leading multi-screen, high-impact digital advertising company, Inskin Media. This integration into the Azerion platform serves the company’s ambitions to become the leading European digital entertainment and [...]

Im dritten Quartal 2021 stiegen die Sichtbarkeitsraten von Display-Werbung während die Raten bei Bewegtbildwerbung fielen. Auffällig ist die hohe Volatilität der Sichtbarkeitsraten, wenn man sowohl verschiedene Werbeformate miteinander vergleicht, als auch Werbeformate zu unterschiedlichen Zeiträumen betrachtet. Die Sichtbarkeitsraten einzelner Werbeformate sind [...]

Both video and display ads were less visible in the third quarter of 2021. The high volatility of the viewability rates is striking when comparing different advertising formats with each other as well as when looking at ad formats at [...]