Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s Ad tech technological platform. With this acquisition, the consultancy is expanding its product portfolio with a scalable platform [...]

Quantcast, a global advertising technology company, today (9 September) announced the launch of a new educational program, the Quantcast Academy. The academy is free and open to all individuals and organisations, including students, advertising industry professionals, and those looking to [...]

Sojern, plataforma de marketing digital especializada en turismo, y Roiback, empresa tecnológica líder en la gestión del canal directo de cadenas hoteleras y hoteles independientes, han llegado a un acuerdo estratégico para ofrecer soluciones de marketing multicanal y optimización tecnológica [...]

Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specialised in powering direct sales for independent hotels and chains, have partnered to provide hoteliers with powerful multichannel media solutions aimed to drive direct [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released The Context Effect, the company’s latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a neuromarketing and neuroanalytics company, this [...]

Eyeota, the leading data partner to global enterprises, today announced it has partnered with Selling Simplified Group, Inc., a global leader in intent-driven B2B demand gen marketing solutions, to transform their existing data assets into powerful digital audiences, via Eyeota’s [...]

In today's ExchangeWire news digest: Mailchimp are reportedly contemplating a sale that could value the email marketing giant at USD $10bn; Matrix protocol-based messaging app Element raise USD $30bn in a series B funding round; and Tencent Music have beaten [...]

PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a major global virtual event entitled Envision: What’s Next For Addressability. The event will stream more than 25 continuous hours of content for brands and publishers [...]

In this article, The Trade Desk outline the challenges that marketers are currently facing, and explain how their new digital advertising experience, Solimar, can help them overcome these challenges and achieve their goals. We are at a unique moment in time, [...]

Silverbullet is a provider of digital transformation services and products which assist brand owners and advertisers to optimise their digital marketing investment, with a particular focus on unlocking the potential of first party data and contextual intelligence. The Company announces [...]