Sojern, un des principaux fournisseurs de solutions de marketing numérique pour les voyages, et Mews, le principal système de gestion des propriétés (PMS, property management system) basé sur le cloud, se sont associés pour mettre sur le marché une solution intégrée [...]

Sojern, un proveedor líder de soluciones de marketing digital para el viaje, y Mews, el principal sistema de gestión de propiedad basado en la nube, se han asociado para llevar al mercado una solución integrada para los hoteleros y sus huéspedes. [...]

PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership with GroupM, WPP’s media investment group. With a shared vision for transparency and innovation in digital advertising, the alliance brings benefits [...]

Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first US office, and appointing a new board, as well as a chief revenue officer specialising in growth. Former CRO of DoubleVerify, Mark Pearlstein, is [...]

One month on from ShowHeroes Group's acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured [...]

Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Innovid, an independent omni-channel advertising, and analytics platform built for television, to run Interactive CTV ads. Interactive CTV (ICTV) ads utilise the innovative concept of CTV and [...]

Sojern, a leading provider of digital marketing solutions for travel, and Travlrr, Europe’s leading sustainable remote production company, have partnered to provide an integrated, high speed, digital offering for destinations and tourism brands globally. Travlrr, together with Sojern’s existing Video [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a successful advertising campaign with box mattress company OTTY, dramatically increasing Return on Ad Spend (ROAS) by more than 50% [...]

Changing pace from our first two instalments of our 2021 Predictions series, our next article homes in on what the new year could hold for Audio and Conversational advertising. With consumers and businesses relying on audio for connection during periods [...]