In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced [...]

A new report from digital marketing in-housing specialist, Serpico by Croud, conducted by global research house Censuswide, has today revealed the effects of the pandemic on businesses’ plans to in-house digital marketing capabilities. Serpico surveyed 210 senior digital marketing decision-makers in [...]

With more and more people consuming content via streaming, customer behaviour is changing dramatically during the pandemic. The large screens of TVs have been gaining even more relevance, which has helped to accelerate the popularisation of advertising on Connected TVs [...]

Commercial leader, Saint Betteridge, has joined leading premium mobile ad formats company, Picnic Media, as commercial director. Betteridge joins to help Picnic clients deliver unique and high-impact, social-style ad formats on a unique marketplace of the highest quality mobile inventory [...]

The Association for Online Publishing (AOP) showcased the digital publishing industry’s top talent in the virtual debut of its prestigious annual awards ceremony. The flagship event, organised in partnership with PubMatic, and hosted by comedian and Mash Report star Ellie Taylor, moved [...]

Sojern, a leading provider of digital marketing solutions for travel, and Convious, Europe’s leading e-commerce platform for the leisure industry, have partnered up to bring an integrated digital solution that drives conversions and amplifies reach for attractions and leisure activity [...]

Smart has today announced the launch of Smart Buyer Connect (SBC), the direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying. The product – which forecasts and facilitates media buying in real-time – is further evidence [...]

Adverity, a leading force in marketing data intelligence, today launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness [...]

VDX.tv was awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with rigorous brand safety standards, as independently validated through an audit by ABC. By undertaking ABC’s audit, companies demonstrate their compliance with [...]

ExchangeWire is delighted to announce a content partnership with CCI, one of the largest digital marketing companies in Japan. The partnership will see exclusive international content from ExchangeWire.com translated into local language, and readers will be able to access the [...]