In this exclusive Q&A, Raz Peter, CTO and co-founder of Clinch, discusses how the ad tech industry is already incorporating artificial intelligence, and what the future could look like as AI becomes even more prevalent. How are advertisers currently approaching AI? The [...]

Today, (August 17th, 2023) Clinch announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada). IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in [...]

With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [...]

MiQ, the leading global programmatic media partner, today (July 27th, 2023) announced its Advanced TV offering designed to help solve CTV’s biggest challenges in the UK market.  The solution leverages data sourced from world-class partners such as Samba TV’s automatic content [...]

Theorem Inc., a full-service flexible digital marketing and tech solutions provider with over 20 years of experience successfully streamlining ad operations, conducted research exploring the experience and sentiment ad operations and sales professionals have with the automation process, and the [...]

As digital marketers clear through the clutter and craft a resonating brand message, they hope to capture the most precious and fleeting element of all - attention. Amidst a dynamic data landscape, publishers are on the lookout for fresh approaches to [...]

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (July 12th, 2023) announced the appointment of Rafael Alfaro as head of brand partnerships. Rafael will lead efforts in identifying, securing, and cultivating relationships directly with key brands, [...]

Sojern, the leading travel marketing platform, today (July 11th, 2023) announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains, and casinos. Sojern will incorporate VenueLytics’ capabilities to extend the Sojern Travel [...]

Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of USD$3,500 (~£2,820). Are we at the threshold of a new era in digital marketing, or is this just another fleeting trend in the [...]

OnAudience, one of the world’s largest audience data providers, has today (June 12th, 2023) announced a strategic partnership with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media. As part of FPC’s growing investment [...]