As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity. Research from Nielsen claims that OOH advertising is “the most effective offline medium in driving online activity” and can deliver [...]

impact.com, the world’s leading partnership management platform, announces the appointment of Michelle Denman as chief people officer (CPO).   Denman brings more than three decades of experience in human resources, people development, talent acquisition, and organisational development. As CPO, she will lead [...]

Scibids, a leading technology player in the development of AI solutions, has collaborated with Dentsu and Calzedonia Group to increase the ROI of the Italian fashion group. Starting in 2021, Calzedonia Group decided to rely on the expertise of Scibids and [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its 2023 Brand Safety Poll. 157 industry professionals from across the digital advertising value chain gave their opinions on how brand safety [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (March 8th, 2023) announced the launch of DV Campaign Automator for Google Campaign Manager 360.  DV Campaign Automator is a first-of-its-kind solution that streamlines the entire campaign trafficking [...]

Scibids, the global leader in artificial intelligence (AI) for digital marketing, announced the appointment of Mark Dunckley as senior sales director. Mark will be responsible for establishing strategic partnerships with key brands, expanding awareness of Scibids’ unique market offerings and [...]

Azerion, the digital entertainment and media platform, today (February 10th, 2023) announces the appointment of a series of new hires, including Nicola Webb as UK sales director and Eva Starosolsky as senior research executive. This follows a period of rapid [...]

Today, (February 2nd, 2023) JCDecaux UK announced findings from a new research study titled "Programmatic DOOH: The Time is Now" into how marketers are using programmatic digital out-of-home advertising that reveals the majority of programmatic digital out-of-home (prDOOH) marketers are [...]

Today, (January 25th, 2023) CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies, and services under one brand.  Marigold’s offerings are united by a singular mission and focus: to deliver world-class [...]

Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behaviour on their websites. Vendor Trace, the new dashboard that forms part [...]