In this exclusive Q&A, Søren H. Dinesen, CEO of Digiseg, discusses the key challenges that privacy changes pose to marketing, how measurement has evolved as a result, and why he is optimistic about the cookieless era. What are the biggest challenges [...]

Sojern, the leading digital marketing platform built for travel, and PUSHTech™, a CRM, marketing automation, sales, and support platform, have announced a new partnership to better support hotel partners make the most of their first-party data.  “As Google looks to eventually [...]

multilocal, the supply-side expert, has announced the appointment of two new senior members of staff as demand for its services continues to ramp up worldwide. Simon Reed joins as chief revenue officer (CRO) and will focus on introducing the multilocal service [...]

BrightBid, the ad tech platform for Google Search, has announced the release of “The Future of Search”, a white paper highlighting key industry trends in Google Search and the new technologies that help drive a higher return on ad spend.  The [...]

In a year of record inflation amidst a persistent cost of living crisis, how, where, and how much marketers are spending has come under even keener scrutiny. In this latest article in ExchangeWire's 2023 Predictions series, industry experts share their [...]

BlueTriton Brands and Teads, the global media platform, announce a first-to-market sustainability initiative that will reduce the carbon impact of BlueTriton’s digital advertising practices. This sustainability initiative will optimise the footprint of Teads’ delivery of BlueTriton's ads and addresses the main drivers [...]

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (November 28th, 2022) announced the success of its first “inside-out” programmatic digital out-of-home (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software [...]

In today's ExchangeWire news digest: Tencent divest around USD $20bn worth of shares in Meituan; Apple are hit with a lawsuit for allegedly continuing to track iPhone users who disabled tracking; and Carlyle acquire a majority stake in digital marketing [...]

Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results but also generate substantially lower carbon emissions than the current digital advertising average. A leader in sustainable media, Picnic is also the first company to [...]

Croud, the award winning, global digital marketing agency, working with some of the world’s leading brands, announces the acquisition of Born Social, the global social media agency. This transaction marks Croud’s third acquisition in 12 months. With the support of its [...]