Yahoo Integrates with DAX to bring more Premium pDOOH Screens to its Omnichannel DSP
Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel [...]
Stingray Advertising Partners with Hivestack to Power Retail Audio Advertising in the United States, Mexico, and Australia
Hivestack, the world’s largest, independent, programmatic digital out-of-home ad tech company, has announced an expanded exclusive partnership with Stingray, a leading music, media, and technology company, to power their retail audio advertising network across several markets. The integration of Stingray's [...]
Bayard Média Développement Chooses Manadge to Consolidate its Digital Advertising Revenues
Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues. By using the [...]
AdPushup Named in “Top Payors 2022” by OAREX
AdPushup, a leading ad revenue optimisation platform by Zelto Inc is recognised as the ‘Top Payor’ in the OAREX’s bi annual "Top Payors 2022" list. The list features programmatic demand partners who have been dependable and have a consistent track [...]
ShowHeroes Group Announces its Better Media Framework, Enforcing Sustainability Standards Across its Value Chain from 2023
ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, announces its new Better Media Framework for its core brand, ShowHeroes. In an industry-first move, ShowHeroes is holding the digital ecosystem accountable by committing to only working [...]
EX.CO Partners with ID5 to Increase Privacy-Compliant Addressability for Advertisers
EX.CO, The Experience Company, the world’s leading self-serve video technology platform empowering publishers to own their video content and monetisation strategies, today (November 29th, 2022) announced a new partnership with ID5, the market-leading identity provider for digital advertising, to provide [...]
Yahoo and Taboola Enter 30-Year Commercial Agreement, Developing a Leading Offering for Advertisers, Publishers and Merchants on the Open Web
Yahoo and Taboola, a global leader in powering recommendations for the open web, today (November 29th, 2022) announced that they have entered into a 30-year, exclusive commercial agreement. Taboola will exclusively power native advertising across all of Yahoo’s digital properties [...]
Hivestack Partners with China's Leading Offline Advertising Solution Provider, Focus Media
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into [...]
ShowHeroes Group Partners with Scope3 to Launch Carbon-Neutral Ad Campaigns
ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, announces a game-changing partnership with Scope3, the source of truth for digital supply chain emissions data, aimed at helping to decarbonise the digital ad ecosystem. Scope3 [...]
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