DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced it is the first to earn accreditation by the Media Rating Council (MRC) for its independent, third-party calculation, and reporting of YouTube video viewability, for desktop [...]

Integral Ad Science, a global leader in digital media quality, today announced the appointment of Inwon Park to lead sales operations in South Korea, working with brands, agencies, publishers, and platforms in the region. Based in Seoul, Inwon reports to [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google removes apps harvesting user data from its Play Store; Apple's privacy changes to cost Big Tech billions; Time [...]

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has appointed Vicky Foster as global reseller partnerships director and Matthew Morgan as global agency development director. The new hires – who will be based in the [...]

In today’s ExchangeWire news digest: Time Out Group ends its London print as the company moves towards digital; Meta unveils new funding options for creators in its Metaverse; and Elon Musk faces legal action over delaying the disclosure of his shares in Twitter.   Time Out [...]

The European Investment Bank (EIB) has signed a loan agreement of up to SEK 82.9m(£6.7m) with DanAds from Sweden. The ad tech innovator has developed a cost-efficient, self-service advertisement booking platform for large publishers on a "white label"’ basis, seamlessly [...]

Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, ha annunciato oggi l'acquisizione di Motionly, soluzione SaaS in grado di progettare, distribuire e misurare inserzioni animate multimediali ed interattive all’interno di app e siti web. Fondata [...]

Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, annonce l’acquisition de Motionly, une solution SaaS qui permet de concevoir, déployer et mesurer des formats publicitaires interactifs rich media au sein des applications [...]

Ogury, the global technology leader in mobile advertising anchored in privacy protection,  today announced the acquisition of Motionly, a SaaS solution that designs, deploys and measures interactive rich media animations in-app and in-web. Motionly was founded in 2017 by Édouard Mercier, [...]

Ogury, el líder tecnológico mundial en mobile advertising que actúa como soporte premium para los anunciantes, anunció hoy la adquisición de Motionly, una solución SaaS que diseña, despliega y mide animaciones rich media interactivas in-app e in-web. Motionly se fundó en [...]