Nielsen Announces Data Collaboration With PubMatic Changing The Way Marketers Transact On Audience Data
Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance. Brands can benefit from PubMatic’s extensive reach, enabling [...]
Smart s'associe à Oracle Contextual Intelligence pour renforcer la brand safety pour les éditeurs et les annonceurs
Smart, la plateforme indépendante de monétisation publicitaire, annonce aujourd'hui son intégration avec Oracle Contextual Intelligence (anciennement Grapeshot). Cette solution, qui permet une analyse et une classification pré-bid du contenu des éditeurs, est désormais entièrement disponible au sein de la plateforme [...]
Smart integrates with Oracle Contextual Intelligence to strengthen publishers' & advertisers' brand safety
Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and [...]
Australia Mulls New Digital Wallets Regulation; Axel Springer Buy Politico
In today's ExchangeWire news digest: Australia consider tighter regulations for digital payment systems; Politico are purchased by Axel Springer; and Dukaan raised USD $11m. Australia mull new digital payments law The government of Australia are contemplating new laws to increase the regulation [...]
Follow ExchangeWire