Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital [...]

Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry’s first globally accredited training program for digital ad verification.  "IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions [...]

Leading video ad platform Unruly today announced the launch of its new data-driven digital creative studio.  The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation [...]

In today's ExchangeWire news digest: digital video advertising experiences significant growth in Australia; Google's apps are frustrated by a lack of updates as the firm continues to hold out against Apple's "nutrition labels" initiative; and Australian media outlets see traffic [...]

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention™. DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimise [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new addition to its suite of segmentation and personalisation offerings for publishers.  According to industry data, 70% of publishers personalise [...]

Programmatic audio advertising platform, AdTonos has announced the launch of “Audio Sushi” – a new virtual event series featuring contributions from leaders across the digital media space, open to all and kicking off at 11am GMT on 18th February 2021.  As in-person [...]

Montreal-based District M and San Francisco-based Sharethrough have entered a definitive merger agreement. The merger will see the creation of one of the largest independent omnichannel ad exchanges in the world, anchored in a user-centric, respectful, quality-first approach to digital [...]

Digitisation is nothing new, but, until 2020, had been a gradual, evolutionary process. Yet with businesses forced to contend with unprecedented circumstances, the transformation of traditional channels into digital and automated forces accelerated at rapid pace. In the latest article [...]

Verve Group, a global brand performance ad platform, today announced the acquisition of Nexstar Inc.’s digital video advertising technology platform, formerly known as LKQD. The digital video platform reaches over 200 million unique monthly users in the US across desktop, [...]