Invibes Advertising (Invibes) tech company specialising in digital advertising and MUSE renew their partnership in 2024 for responsible communication. To sponsor the numerous initiatives of 2024, MUSE - Trento Science Museum has renewed its collaboration with Invibes Advertising using the Invibes [...]

People are less likely to trust political content posted on TikTok and find it more confusing than other digital channels.That's according to new research from creative effectiveness platform DAIVID, which is analysing the effectiveness of the digital content posted by [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released the AdEx Benchmark Report for 2023, revealing a strong 11.1% growth in the digital advertising market in Europe, reaching an all-time market high [...]

Conscious Media, the sustainable digital media partner for brands in the MENA region, announced an exclusive collaboration with Greenbids, a pioneering tech company established in 2022. Greenbids has developed cutting-edge technology leveraging machine learning (ML) and artificial intelligence (AI) to [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (June 4th, 2024) announced that Frankie Warne has been promoted to the position of senior director, advertiser solutions, UK. In this new role, Frankie Warne will be [...]

Cedara, the Carbon Intelligence Platform, has announced the release of an industry-first research report shedding light on the Scope 1-3 emissions breakdown by category specifically for programmatic digital media companies.  The comprehensive study, compiled from data collected from Cedara clients, provides [...]

IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (May 28th, 2024) announced it has hired Séverine Loeuille as its new global marketing director.  Loeuille, who has worked in digital marketing for a [...]

Adlook, a next-generation brand growth platform, today (May 21st, 2024) announced Kuba Kossut as the company’s new chief executive officer. Kossut joined Adlook in early 2024 as the global vice president of market entry strategy – overseeing global development initiatives [...]

Today,(April 30th, 2024) IAB Europe, in partnership with Microsoft Advertising, released their first research study on Generative Artificial Intelligence (Gen AI) in digital advertising. This research provides valuable insights into the rapid adoption, diverse applications, and pressing educational needs surrounding [...]

On today’s news digest: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny  Total digital video ad spend is expected to grow 16% this year, according to IAB’s [...]