Permutive, the audience platform that helps premium publishers grow data-driven revenues, today (April 24th, 2024) partnered with Prohaska Consulting, the leading global digital consultancy, to offer unparalleled digital business transformation and technology solutions.  This collaboration will offer access to an acclaimed [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (April 16th, 2024) announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers.  This collaboration, a first-of-its-kind in the market, leverages [...]

Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced a duo of hires; appointing Dean Nagib as commercial director, UK and Jonathan Claxton as an account director. In his new role, Nagib will create and lead on [...]

Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 9th, 2024) announces the appointment of Robby Kraai as part of the company’s ongoing expansion into CTV. Assuming the role of head [...]

Clicks and Shifts: Yahoo Singapore Digital Study, delved deep into the daily habits and perceptions of 1,500 users in Singapore towards mobile apps and digital services, revealing intriguing insights into the digital landscape and potential societal concerns. Findings from the study [...]

Today (March 26th, 2024), IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has published the first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising. The mapping presents the range of emissions models [...]

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn space? It would be remiss to overlook ad tech’s current focus on the [...]

Female-fronted movies are proving most popular in the UK ahead of The Oscars this weekend, according to data released today (March 7th, 2024). However, Oppenheimer is widely expected to scoop the big prize, pointing at a disparity between what captures [...]

Digital analytics and data activation vendor Piwik PRO aims to further enhance its growth trajectory by extending top management for better product development capabilities. The current CPO, Kuba Bomba, will assume the new role of CTO, and Kristian Humle Lauritsen [...]

Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world. The Importance of Curation First, let's [...]