IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has announced the launch of its scalable ESP (Environmental  Sustainability Platform).  ESP enables brands and agencies at any stage of their emission reduction journey to monitor digital advertising campaigns [...]

Adform, the global programmatic platform, today (September 12th, 2023) unveils the results from its carbon reduction capabilities pilot programme. Adform’s DSP, enabled by its recent partnership with Scope3, drove a substantial decrease in digital advertising emissions for Audi, Vodafone, and [...]

SmartFrame Technologies, a UK-based tech start-up that is redefining the digital image standard, is excited to announce a major enhancement to its offering, thanks to a new partnership with leading German-based photography agency, action press international. The partnership allows online publishers [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America.  In an inflationary environment, consumers shopped less across all [...]

AdPlayer.Pro, an international provider of online video advertising technology has announced the appointment of Natalie Romankina as the company’s new chief executive officer. According to the announcement, with an extensive background in the online video advertising industry and a proven track [...]

AdPlayer.Pro, un proveedor internacional de tecnología de publicidad en vídeo en línea, ha anunciado el nombramiento de Natalie Romankina como nueva directora ejecutiva de la empresa. Según el anuncio, Natalie Romankina, que anteriormente ocupó un puesto como directora de desarrollo de [...]

IMPACT+, the pioneer in measuring and reducing the carbon footprint of digital advertising campaigns, today (July 20th, 2023) announced a €2m (£1.7m) seed funding round, led by Elevation Capital Partners, Inter Invest Group Investment Management Company, to build its subscription-based [...]

ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues the extension of its creative services with the launch of Custom Animations for CTV. This innovative and highly customisable format is designed to elevate brand experiences on [...]

Captify, the leading Search Intelligence Platform for the open web, today (June 8th, 2023) announced a global partnership with purpose-led ad platform Good-Loop that will allow advertisers to track and reduce the environmental impact of their online ad campaigns.  The new [...]

Ahead of this year's ATS London, Bill Swanson, SVP of EMEA at Connatix analyses how the value of contextual targeting has evolved in tandem with the digital advertising industry. The digital advertising space is always evolving. Between adjustments to the IAB [...]