Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]

Connatix, the leading video technology company for premium publishers and advertisers, announced its recognition as a Google certified publishing partner (GCPP). The certification underscores Connatix’s expertise in providing publishers with innovative video solutions that drive their businesses forward.  As a certified [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Activate. This groundbreaking new end-to-end supply path optimisation (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium [...]

Lumen Research, the leading global attention technology company, has been named an official partner of Integral Ad Science, the global leader in digital media quality. By integrating Lumen’s eye-tracking technology and predictive attention datasets into the IAS Attention Model, this [...]

IMPACT+, the solution to reducing the Greenhouse Gas (GHG) emissions of digital advertising, today (May 2nd, 2023) announces its partnership with Azerion UK, to drive vital efforts to limit the impact of digital ad campaigns on the environment. IMPACT+ is delivering [...]

DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, announce the appointment of Daniel Slotwiner to senior vice president of attention. In this role, Slotwiner will oversee all attention initiatives at DV including product innovation, go-to-market strategy [...]

Tanya Priyank is assigned as VP of international growth & better media, taking on new responsibilities and adding to her previous role as director of international growth & better media. Tanya will be growing ShowHeroes Group’s presence on a global [...]

Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better understand consumer attitudes toward D&I overall and in digital advertising. This study explores why diversity matters in advertising and measures how [...]

ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, today announces a partnership with two market-leading attention science brands as part of its wider mission to prioritize the metric in a new era of transparent user [...]

SmartFrame Technologies, whose image-streaming platform SmartFrame is redefining standards in online image display, media, and contextual advertising, has today (March 13th, 2023) announced three significant hires amid the company's continued growth. The hires demonstrate the company’s commitment to providing innovative [...]