IMPACT+, the pioneer in measuring and reducing the carbon footprint of digital advertising campaigns, today (July 20th, 2023) announced a €2m (£1.7m) seed funding round, led by Elevation Capital Partners, Inter Invest Group Investment Management Company, to build its subscription-based [...]

ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues the extension of its creative services with the launch of Custom Animations for CTV. This innovative and highly customisable format is designed to elevate brand experiences on [...]

Captify, the leading Search Intelligence Platform for the open web, today (June 8th, 2023) announced a global partnership with purpose-led ad platform Good-Loop that will allow advertisers to track and reduce the environmental impact of their online ad campaigns.  The new [...]

Ahead of this year's ATS London, Bill Swanson, SVP of EMEA at Connatix analyses how the value of contextual targeting has evolved in tandem with the digital advertising industry. The digital advertising space is always evolving. Between adjustments to the IAB [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2023 in Madrid today (May 23rd, 2023), that digital advertising spend in Europe increased by 9.8% in 2022 to achieve [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media today (May 23rd, 2023) announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals [...]

ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues its development of engaging ad formats in the connected TV environment with the launch of Voice Command Branded Player. Delivered exclusively on the big screen, CTV, a Voice [...]

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).  Accreditation includes measurement of video-tracked ads, [...]

Azerion, the digital entertainment and media platform, announces the appointment of three new hires to its team in London, strengthening the company’s international presence. Lucy Whichello joins as account director, Marco Evans as digital account manager, and Sophie Marsh-Baldry as [...]

Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]