Purpose seems to have replaced sustainability as a key term for the industry. Want to have your say on how it will impact the ad tech ecosystem in 2025? Did we reach peak ‘green’ in 2023? Sustainability was spoken about at [...]

This week on The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses; ITN Safeguards Content Archive from AI; Today’s episode of the MadTech Daily  Early this week, we took a look at a report [...]

On today’s news digest: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising  Spain’s data watchdog (AEPD) has ordered the suspension of two of Meta’s planned election tools for Instagram and Facebook, which are [...]

We explore the gender and racial biases in artificial intelligence (AI) systems, from YouTube’s automatic caption generator to models built to predict liver disease and diagnose skin cancer. Why do these biases exist, and how can we work around them?   How [...]

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [...]

On today’s ExchangeWire digest: 48% of Indians want more inclusive representation in ads; Channel 4 unveils results of public ad trial; TikTok shop to reopen in Indonesia with $1.5bn deal... Around half (48%) of Indians want more inclusive representation from brands [...]

Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives. “We [...]

The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the [...]

ExchangeWire’s Industry Review is back. Forget well-meaning platitudes: it’s time for genuine action on our industry’s environmental and social impact. Sustainability and DEIB are fundamental to the marketing and advertising industry. Not only do all businesses in the industry have to [...]

At this year’s Cannes Lions festival, ExchangeWire was delighted to partner with Seedtag for a special episode of the company’s AdTech Heroes Podcast.  Streamed live from Stagwell’s Sport Beach, “Beyond the Labels: Breaking Stereotypes in Advertising” saw ExchangeWire CEO Rachel Smith [...]