ExchangeWire rounds up some of the biggest stories in the European digital advertising space.  1. Facebook acquires LiveRail  The big news this week was Facebook’s purchase of video SSP LiveRail for an undisclosed sum with the pairing of the two indicating the [...]

Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his opinions on why companies adopting a copy-and-paste approach from strategies implemented elsewhere won’t succeed in APAC. In this piece, he also [...]

Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the advertising industry's flagship event for creatives, as well as improving the reputation of ad tech among marketers.

Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based Simpson stresses the need for localisation (plus increased levels of education) in the APAC region [...]

The UK’s largest mobile operator EE is stepping-up efforts to  recruit partners for an ‘big data’ trial via its mData unit, as it aims to monetise its vast swathes of user data. EE, which lays claim to over 27 million subscriptions, [...]

Judge Graham, Sq1, president, explains his belief in how predictive modelling can be used to anticipate customer buying patterns to construct more efficient media campaigns, and it proves that knowledge is power. Predictive modelling or predictive analysis relies on data models of [...]

The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted advertisers to transition towards a more holistic model of campaign optimisation, and addressing how they attribute their media spend. The [...]

Sue Hunt, Improve Digital, managing director, UK, explains that while innovative ideas and venture, plus eager VCs can enrich the industry, the downside is that such a pairing can result in a perception of need spreading confusion, and potentially restrict [...]

What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use [...]

Robert Webster, Crimtan chief product officer, dissects one of the buzz phrases of the moment, and discusses how big data can be used in a transformative way. For the last few years people have been talking a lot about big [...]