Hivestack Expands South East Asia Footprint Launching Programmatic DOOH Marketplace in Thailand
Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company, today announced the launch of full programmatic operations in Thailand. The launch of Hivestack’s programmatic DOOH marketplace in Thailand signifies that brands, agencies, omnichannel demand-side platforms, and media [...]
Kin + Carta Bolster Growth with Triple Acquisition; Singtel Explores Sale of Amobee
In today's ExchangeWire news digest: Kin + Carta confirm triple acquisition to enhance growth; Singtel appoints Moelis to explore the potential sale of ad tech subsidiary, Amobee; and Billups announces acquisition of software provider, Outchart. Kin + Carta Pursue International Growth with Strategic Triple [...]
Schroders’ Digital OOH-led Omnichannel Campaign Drives Impressive 80%+ CTR
VIOOH, the leading global digital out of home (DOOH) marketplace, in partnership with Yahoo and JCDecaux Singapore, announced the results from their successful pilot programmatic DOOH omnichannel campaign with Schroders. The digital OOH-led omnichannel campaign, which was designed to prime OOH [...]
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