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  • Pikasso Moves into Programmatic DOOH with Broadsign

    Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel [...]

  • Global Extends Digital Outdoor Advertising Network with Broadsign

    Global, the Media and Entertainment group, and Broadsign, developer of the leading out-of-home (OOH) marketing platform, today announced that Global has chosen the Broadsign platform to accelerate the expansion of its digital-out-of-home (DOOH) network, which has grown to include 3,000 [...]

  • Talon Initiates Digital OOH Trading Reset

    Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital [...]

  • Talon Strengthens International Programmatic OOH Capabilities with Hivestack

    The Talon Group, the leading global independent Out of Home (OOH) agency, today announced a partnership between its International and German businesses, with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The new partnership enables Talon and its international operation [...]

  • Hivestack and Bombora Bring B2B Intent Measurement to Programmatic DOOH Marketing Worldwide

    Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the [...]

  • Verve Group Expands Internationally With Launch of Operations in Japan

    Verve Group, a global brand performance ad platform connecting brands and publishers to people in real time, has launched operations in Japan, appointing Suguru Aida to the role of head of Japan as part of its international growth strategy. Verve Group [...]

  • Ströer Extends Partnership with Hivestack

    Hivestack, one of the world's leading programmatic digital out-of-home (DOOH) ad tech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. The new agreement will see Ströer continue to utilise Hivestack's Ad Server, [...]

  • Hivestack Demonstrates Full Transparency in Data and Financial Controls for its Ad Server and SSP Platform Through SOC 1 and 2 Certifications

    Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced it has achieved Service Organisation Control (SOC) 1 and 2 Type 1 compliance certifications for its Ad Server and Supply Side Platform (SSP). Hivestack is a full [...]

  • Facebook Overturns Australia News Ban; TikTok and Shopify Announce UK Partnership

    In today's ExchangeWire news digest: Facebook restores news sharing in Australia after reaching a last-minute compromise with the government; TikTok and Shopify partner to offer in-app ad campaigns to UK merchants; and Australia's OMA reveals out-of-home advertising's 2020 revenue results.   Facebook [...]

  • 2021 Predictions: OOH

    With consumers around the world confined to their homes, and few venturing outdoors, 2020 looked disastrous for out-of-home (OOH) advertising. Yet, despite the pessimistic outlook, OOH proved resilient, and adapted to the landscape with agility and flexibility. Now, many OOH [...]