×
  • IPA Bellwether Q3 2024: Caution Prevails

    The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14 quarters due to uncertainty surrounding the Autumn Budget. What does the industry think?  The net balance for marketing budget revisions dropped [...]

  • Displayce & JCDecaux Launch Exclusively ‘Airport Live Triggering’

    Displayce, the leading European platform for programmatic buying in digital out-of-home communication, unveils “Airport Live Triggering” in partnership with JCDecaux, the world’s number one in outdoor advertising. This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of [...]

  • How Tech is Turbocharging Transformation in OOH

    From marketers giving life to memorable campaigns by harnessing CGI to how AI enhances targeting for outdoor media, we examine the ways evolving technologies have been transforming the OOH industry.  A world of endless possibilities  The past few years have shown us [...]

  • Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months

    Today, (September 17th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market.  The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a [...]

  • VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements

    Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, the new [...]

  • OOH and Sport: the Perfect Match?

    Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [...]

  • KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations

    KEVANI, Inc. ("KEVANI"), a leading innovator in out-of-home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory [...]

  • VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US

    Today, (July 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top [...]

  • VIOOH Announces New Board Chair Nick Parker, a Highly Regarded Figure of the OOH Industry

    Today (July 9th, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced that after five years of service as non-executive chair of VIOOH, Spencer Berwin – a former co-CEO of JCDecaux UK - will be stepping down [...]

  • Displayce, the First DSP DOOH to Integrate Echo Analytics' Global Point of Interest Library

    Displayce, the leading European programmatic platform for digital out-of-home (DOOH) advertising, announces a strategic partnership with Echo Analytics, a pioneer in geospatial data solutions. Displayce became the first DOOH DSP to integrate Echo Analytics' premium library of points of interest [...]