JCDecaux, the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer. This new solution empowers brands and agencies to execute targeted, dynamic and contextually targeted advertising campaigns effortlessly across JCDecaux's programmatic-enabled airports [...]

Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today (27th February, 2024) announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia.  Midland [...]

New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly influence nearly one-third of retail shoppers in the UK to make purchase decisions. In collaboration with Sapio, a comprehensive market [...]

Blis, the integrated planning, buying, and measurement platform, today (February 7th, 2024) announced a new partnership with Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, to expand the global digital out-of-home (DOOH) premium inventory in the Blis [...]

As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream?  The death of third-party cookies, the end of [...]

In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to [...]

We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and North Africa. With an ad tech industry worth $5.9bn (~£4.74bn) last year, and a forecasted growth of 6.2% in 2024, ultimately [...]

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a partnership with the carbon intelligence platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared [...]

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company have announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customise their inventory sourcing and build strategic, curated deals based on their specific [...]

Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH, and advancements of omnichannel strategies. How does attention serve as a metric in evaluating the effectiveness of pDOOH, and what is [...]