Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP).  The collaboration allows media buying agencies, small businesses, and startups using [...]

With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt, tells us about the current state of measurement, the importance of multi-channel campaigns, and the value of digital out of [...]

Hivestack, società di ad tech specializzata nel programmatic digital-out-of-home (DOOH), ha annunciato l'espansione di un accordo internazionale con Clear Channel, una delle principali società di media out-of-home (OOH) del mondo.  che vedrà una nuova integrazione tra la società e Clear [...]

Hivestack, the world’s largest, independent, programmatic digital-out-of-home (DOOH) ad tech company today (May 17th, 2023) announced the expansion of its multi-country partnership with Clear Channel through its latest integration with Clear Channel Italy.  Clear Channel Italy is a part of the [...]

Hivestack, la plus grande société indépendante de technologie publicitaire numérique programmatique extérieure (DOOH) au monde, a annoncé aujourd'hui (Mai 17, 2023) l'expansion de son partenariat multi-pays avec Clear Channel grâce à sa dernière intégration avec Clear Channel Italy.  Clear Channel Italy [...]

VIOOH, the leading premium global digital-out-of-home supply-side platform, announced it has been recognised by The Sunday Times as one of the ‘Best Places to Work’ in the UK for 2023 - with an average 93% engagement score and 18% above [...]

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [...]

Broadsign and Numbat GmbH today (March 29th, 2023) announced that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations.  As Numbat rolls [...]

As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity. Research from Nielsen claims that OOH advertising is “the most effective offline medium in driving online activity” and can deliver [...]

In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [...]