Broadsign and Numbat GmbH today (March 29th, 2023) announced that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations.  As Numbat rolls [...]

As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity. Research from Nielsen claims that OOH advertising is “the most effective offline medium in driving online activity” and can deliver [...]

In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [...]

Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today (March 21st, 2023) announced a mutual integration to their respective mediation layers. Enabling an open, fair-play auction regardless of which firm’s mediation layer is used, the collaboration lowers the [...]

Out of home (OOH) advertising has been uniquely able to evolve alongside advancements in both technology and society. Considered one of the oldest forms of advertising, OOH’s development is far from over, with the channel set for exponential growth across [...]

European omni-channel advertising platform Hawk and Captify, the leading search intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading for the [...]

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong.  As part of this partnership, both local and global buyers will [...]

JCDecaux UK has added programmatic buying capabilities to the advertising locations at Edinburgh Airport. The offering connects advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital out-of-home supply-side platform.  First to market with this new [...]

In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [...]

By the start of 2020, the Out of Home (OOH) advertising had experienced growth for 36 consecutive quarters. Despite being one of the oldest forms of advertising, OOH has seen tremendous development in tandem with technological advancements. This has been [...]