Digital advertising platform Azerion has created a new programmatic team to enhance the support it provides to customers using its technology stack, with a primary focus being its demand-side platform (DSP) Hawk. The Azerion UK initiative is headed up by Irini [...]

TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping tool, Dynamic Traffic Engine (beta). This product is transforming how TripleLift is optimising the traffic we send to Amazon [...]

Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their budgets.  Expanding supply intelligence partnerships: Developed in collaboration with leading partners Jounce, [...]

Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into a partnership to enhance the landscape of programmatic in-game advertising. This collaboration aims to deliver exceptional value to advertisers and [...]

In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [...]

News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report. The Trade Desk posts strong Q3 The Trade Desk reported a strong Q3, with revenue reaching $628 million—surpassing analyst expectations of $619.85 million [...]

The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November 8th, 2024) compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025.  Unveiled at Yahoo’s [...]

By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free from malware and content risks. As digital advertising faces increasing user experience and safety threats, GeoEdge's protection safeguards against malicious [...]

Clinch, a leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Advertising Platform, announced today (October 17th, 2024) that Clinch has received the Amazon Ads ad serving certification, enabling it to offer its clients automated, [...]

Leading programmatic advertising platform Onetag today, June 11th, 2024, announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs, and curation partners more accurately achieve their campaign objectives.  The Smart Curation platform [...]