Benjamin Tice will be speaking at ATS London Tuesday September 10. Twenty-plus years after the birth of the internet, programmatic buying and selling and RTB is now a multi-billion dollar industry. The story is different on mobile, where app stores launched [...]

ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to suggest that its death was imminent, there was a lot of debate around the consequences of it departing from the [...]

PubMatic's Rob Jonas discusses how APAC publishers can learn from the "mistakes" of Incumbent markets, and put the right strategies in place. How are regional publishers building strategies around programmatic, and where is APAC at the moment in terms of development? The [...]

When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a somewhat negative stance on the strategy. With the launch of newsfeed ad formats being made available [...]

There are a lot of ad technology sleeping giants out there. Facebook. Amazon. Ebay. Twitter. Most of these usually pop up in breathless op-ed pieces about future dominating vendors. All have unique data sets, and all have their owned and [...]

In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In 2012, digital advertising increased by 12.5% on 2011 to a record annual high of £5.42 billion [...]

Erich Wasserman is Co-Founder and General Manager EMEA & APAC for MediaMath. Here he sits down with ExchangeWire to breakdown their acquisition developments and what this means for their expanding platform offering. How do you think the recent acquisitions by MediaMath, [...]

The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last May, ExchangeWire saw a fairly nascent market still testing and probing the potential of impression-level buying. Rubicon's report on the [...]

With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM rates for RTB-traded inventory have doubled over the past 12 months. The research highlights the boom in the display market with [...]

While programmatic digital media buying has been established in the US for some time now, Western Europe and Japan made the headlines in 2012. With US exchanges and DSPs going global in parallel with the big ad groups, market [...]