The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign control via real-time bidding and targeting. Both are clearly impacting the price level. The prices [...]

In recent years, Japanese ad technology firms have announced their business alliance in ASEAN markets one after another, revealing a trend of applying their know-how and technological edge, accumulated in the Japanese market, extensively on a global scale. Last year, [...]

Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a desire is created and an action engendered. What’s odd is that this isn’t what our corner [...]

Sylvain Deffay is Country Manager, France at Infectious Media As 2013 kicked off with the e-marketing conference in Paris, it seems that the importance of measuring online advertising viewability has impacted the French programmatic market. I was presenting along with several [...]

In the last of the series on programmatic premium (sorry, guaranteed!) we speak to Paulo Cunha, Co-Founder & CEO shiftforward who breaks down, in some detail, how the ad exchange can be used to deliver programmatic premium buys - and [...]

TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of data-driven advertising - effectively, how all this technology, data and trading actually works (you can view all episodes here). We will [...]

With the Chinese display market now worth around 30 billion YUAN, most senior Chinese ad execs believe that programmatic buying and selling will grow substantially over the coming 12-24 months. The RTB market is estimated to be currently around 5% [...]

Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies, sales houses, networks and now work for one of the world’s leading publishers and exchanges. Microsoft have a valued partnership with [...]

China online advertising revenue reached 75.31 billion Yuan in 2012 and entered into a period of steady growth. According to the latest data of Chinese online advertising in 2012 released by iResearch, China's online advertising revenue reached 75.31 billion Yuan, up [...]

Paul Frampton is Managing Director at Havas Media We are all well aware that the retargeting model is broken. Still, three years into an RTB world, advertisers are frequency spamming the same users over and over again. Whilst there are some positive [...]