Gamned, an international real-time trading technology company based in France, are positioning themselves to bring RTB campaigns and technology-based advertising to the mainstream. ExchangeWire spoke with CEO & Co-founder Edgar Baudin about their offering. For those unaware of the Gamned proposition, [...]

Retargeting in mobile has often been the nirvana for many buyers but the ability to execute has often been found wanting due to various privacy restrictions and technological incompetencies. StrikeAd have just announced that they can now crack this challenge [...]

As reported earlier this week, Google recently launched an update to its DFA reporting suite with the addition of attribution modelling capabilities natively into the DFA interface. Beyond the basic models (namely: linear, first position, last position, time decay, etc.), [...]

Stuart Byrne is Ebiquity’s UK Head of Digital To see or not to see, that is the question. Too many digital ads never get seen. A huge chunk of digital display could be being seen by precisely no one. That’s advertiser [...]

The first panel at ATS London was the standout discussion of the day. The debate around "how data and technology affecting change in advertising" was ably moderated by Erich Wasserman, Co founder & GM, EMEA, MediaMath, with discussion between Curt [...]

Did Videology just become another end-to-end stack? Amidst all the Advertising Week releases, events and industry noise, Videology announced that it was acquiring LucidMedia for an undisclosed amount. For anyone outside of the US, Lucid Media was a successful ad network [...]

ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2013, reaching US$525bn by the end of the year. As has been the case since the economic downturn began in 2007, this growth will be led by developing markets, which they [...]

Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However, a large discrepancy persists between internet time allocation in total “media time” and online advertising revenue. Online advertising growth has been [...]

Wayne is a Client Digital Partner at UM International, working across all digital channels within the EMEA region for a variety of clients within differing industry verticals. It has been really interesting to see such a high volume of words penned [...]

If you really want to know what people are thinking, nothing beats chatting with them over a glass of fine wine and a nice meal. Turn recently held a private dinner for media agency clients and as conversation and the [...]