Yahoo Advertising has announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have signed [...]

ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the [...]

One in every 140 programmatic impressions has a serious security or ad quality violation, a growing threat to the quality of the programmatic ecosystem. To continue protecting the user experience of consumers, MediaMath, a leading demand-side platform (DSP), has selected [...]

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (June 6th, 2023) announced that it has implemented its AI as a service solution for online poker cardroom, PokerStars, generating USD$2.5m (£2.1m) in media efficiencies, and over 50 [...]

Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW’s ‘Forces of Nature’ campaign leveraging GreenPMPs™, an industry-first solution to offer media with net-zero carbon emissions developed in partnership with Scope3.  Through this partnership, Media [...]

In his latest MadTech Sketch, Ciaran turns his attention to the supply-path optimisation (SPO) landscape. The SPO battle is hotting up. Ever since OpenPath was launched by The Trade Desk, both Magnite and Pubmatic have launched competing solutions (Clearline and Activate [...]

GumGum, a contextual-first, global digital advertising platform, today (May 16th, 2023) announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner.  Advertisers can now take a mindset-first [...]

Yahoo announced a strategic partnership with Samba TV, the global leader in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time [...]

Global integrated advertising platform, Adform, has been chosen as the exclusive buy-side partner for the new European privacy-led digital authentic consent service, Utiq. Utiq is a joint venture by four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and [...]

In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events. Shopify sheds staff, sells logistics business Shopify will lay off around [...]