James Prudhomme, Datacratic CEO & Jeremy Barnes, Founder & CTO, discuss the company’s real-time decicion engine for automated buying, the flexibility of the solution as well key trnds they currently see in the real-time market. Can you give a brief overview [...]

Sandy Hubert is Head of Cadreon UK. Here she discusses with ExchangeWire Cadreon's Mediabrands Audience Platform, their plans for global expansion and the benefits vs pitfalls of programmatic buying. What actually is the Mediabrands Audience Platform? Is it one platform (ala [...]

A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing Corporation, a media representative for Japan’s leading internet service providers and a subsidiary of NEC BIGLOBE, Ltd., and OpenX Technologies, [...]

Last week TubeMogul released the first in a quarterly series focusing on real-time video advertising trends, TubeMogul finds real-time video advertising is growing rapidly in the UK, with prices falling as inventory expands, and with weekends being the optimal time [...]

A sign that programmatic buying has become more mainstream over the past 12 months is represented not only by the fact that ATS London's registrations from direct advertisers is already up nearly 70% year on year (with more marketers looking [...]

The news industry is undergoing a transition. Print to Digital. And there are inevitably casualties along the way. Local news is no different. As recently as yesterday Johnston Press reported a 8.2% decline in revenue for H1 2012. But like [...]

Tanja Sanders is Managing Director, International at myThings. I love Salmon. This wonderful fish is one of the best ambassadors of Nordic excellence. However, it can also illustrate a case in point I’d like to make regarding the state of display [...]

Ola Tiverman is the CEO of Swedish-based Admeta, a leading technology provider of white labelled Private Ad Exchange solutions to premium publishers in Europe. There are many third party ad tech companies claiming to provide private ad exchange or private marketplace [...]

Reputation is often the hardest thing to repair, they say. If that is true, then the “ad network” will take some time to recover from the negative perceptions around its core business model from publishers and advertisers. Granted, a couple [...]

Rupert Staines is Managing Director Europe at RadiumOne Inc. Here he discusses the emergence of the Dynamic Audience Platform, and why turning awareness into purchase intent could now be a reality for marketers. According to a recent study from Magna Global, [...]