Shane Shevlin is Director of Business Development EMEA at IPONWEB. Here Shevlin discusses the IPONWEB solution in Europe, how the company works with ad tech vendors, and the critical role its technology plays in the real-time advertising eco-system. For those unaware [...]

PubliGroupe forms partnership with MediaMath PubliGroupe, a Swiss-based provider of marketing and media sales services, signed a joint-venture agreement last week with MediaMath. The partners have formed a new dedicated company in Berlin, Spree7 GmbH (aka LLC), to serve the markets of [...]

Turn has announced a strategic partnership with Hamburg-based SSP Yieldlab to provide global advertisers with access to top premium German publishers and media houses. Turn is the first international DSP to successfully integrate with German premium publisher yield management specialist, Yieldlab. Yieldlab [...]

Adap.tv Partners with BannerConnect to Expand RTB for Online Video in Europe Adap.tv, a company that provides a programmatic way to plan, buy, sell and measure television and video advertising, is partnering with European real time bidding company, BannerConnect. The move [...]

Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event. The inaugural ATS conference here in Sydney was a resounding success, with several hundred attendees and a great cross-section of industry commentary. [...]

YD Launches New Proprietary Real-Time Trading Platform On the heels of the announcement of their new international offices in France and Italy, YD announces this week the launch of its proprietary trading platform for high frequency media trading and audience [...]

Erich Wasserman is Co-Founder & GM EMEA at MediaMath. Here he discusses the MediaMath proposition in Europe, the new "Open" solution, the "private marketplace" and the Rest Of the World expansion plans. For those unaware of MediaMath - and I'm [...]

ExchangeWire is looking forward to tomorrow's ATS Sydney event. We are bringing together the region's most senior digital ad execs to discuss the emerging data-driven display eco-system - and it's likely effect on how media buying is done across [...]

Stephen Hunt TubeMogul's Asia-Pacific Director talks candidly about the challenges the online video industry currently faces: demand outstripping supply; publishers holding on to unsold inventory to protect its value; and lack of transparency in video advertising and the industry's absence of [...]

Andrew Morsy is Sales Director at Struq. Here he discusses the Struq personalised targeting solution, the company's relationship with agencies and how Struq is staying ahead of the comoditisation of the retargeting market. Agencies are beginning to adopt retargeting now [...]