Carolyn Bollaci, Country Manager for MediaMind Australia & New Zealand shares some case studies on the effectiveness of data optimisation - a critical, but less known, factor behind the success of display ads. She also highlights how using data has shown [...]

Marc Barnett is the GM of Microsoft Media Network & Microsoft Advertising Exchange. Here he discusses the growth of the Microsoft Ad Exchange in Australia and NZ, the relationship with retargeters and third party buyers, channel conflict and data [...]

We are publishing another panel excerpt from the recent ATS London event. The panel in question focused on bringing brand budget into the automated channel. The panel was moderated by ExchangeWire editor, Ciaran O'Kane, and speakers included: Nathan Woodman, [...]

We are delighted to announce another eleven speakers for ATS Sydney on March 13. The event is fast approaching and preparations are in full-swing. The addition of the following new speakers promises to make this perhaps the best ATS yet, [...]

Brian O'Kelley is CEO of AppNexus. Here he discusses cache update cycles, how shorter cycles are critical for buyers using real-time platforms, and why traders should be placing greater importance on it. Last week, Right Media posted a blog entry [...]

Jason Bigler is Director, Product Management at Google and is the point man for all of the company's display products in Europe. Here he discusses Google's European display strategy, the bespoke approach that is required, the cross-channel opportunity, and how [...]

Le Trading Media In an epic twenty-seven pages on the potential of RTB in the French market, IAB France has outlined an impressive overview of the entire market. The report goes into great detail on the emerging data-driven advertising market [...]

Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people using it and says that trading desks are ultimately responsible for advertisers brand safety. He also talks about Funbox's strict processes and [...]

The PostView is a new coulmn written by senior execs working in the European online advertising industry. They used to be the kings and queens of media arbitrage. The ad tech watering holes of Goodge street and Dusseldorf would only [...]

Grant Watts is Amobee's Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market. Can you give an overview of Amobee and its offering [...]