Tim Finn is the newly appointed head of EMEA at StrikeAd. Here he discusses his recent appointment, the latest round of funding and the Japanese partnership. You’ve just joined StrikeAd. What were you doing before and why did you join them? Prior [...]
Looking for key trends in the emerging data-driven display market in Australia and South East Asia? The Ad Trading Summit, Sydney is the first focused event on the data-driven display marketplace in Australia, South-East Asia and the wider APAC [...]
Hirotake Yajima is President & CEO of Japanese advertising powerhouse, DAC. Here he discusses the DAC offering, the growing data-driven display market in Japan and trends in the Japanese online advertising space.
Can you give an overview of [...]
The PostView is a new coulmn written by senior execs working in the European online advertising industry.
I’ve been meaning to write this post for a while and it seems that Eric Franchi expertly beat me to the punch with a [...]
There has been a lot of discussion of late about convergence between the buy and sell side - with a number of large players trying to build their own end-to-end stack. Here Joe Zawadzki, CEO at Mediamath, argues that [...]
ExchangeWire respects press embargoes. If we are asked to keep "scthum" on a story, we'll respect the wishes of the companies and individuals involved. On this side of the pond, there is a little bit of class left [...]
ExchangeWire is partnering with Ratecard.fr to bring readers some high-level overview on the French market in 2012. The first of these specialist pieces is a general overview of the evolving French display marketplace. Below is a detailed eco-system [...]
The Ad Trading Summit is coming to Sydney on March 13. The full-day event will be the first major Australian conference to focus on the emerging data-driven display eco-system. Details on ATS Sydney can be found here. [...]
It's probably the last thing you want to be seeing on your first week back: namely, another prediction list for 2012. But given that 99.5% of these lists have been overwhelmingly US-centric, it's useful to have some European perspective. [...]
As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]
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