As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]

Season's greetings, listeners. Today TraderTalk looks at the 2011 year in full - with some perspective on possible trends in 2012. This edition covers everything from the rise of the trading desk in Europe to ad tech's growing [...]

Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how [...]

Will Margiloff is CEO and Founder of IgnitionOne. Here he discusses the current fragmentation in the online advertising landscape, why consolidation is inevitable, and the how a "complete stack" approach will help marketers better manage media spend and drive [...]

Mr. Yuzo Tanaka, Executive Officer, D.A.Consortium Inc. (DAC) talks about the recent launch of DAC’s ‘Trading Desk’. Here he discusses the recent partnership with Adnetik - and how it will provide online marketing strategies to grow programmatic buying and RTB [...]

Mr. Yuzo Tanaka, Executive Officer, D.A.Consortium Inc. (DAC) talks about the recent launch of DAC’s ‘Trading Desk’. Here he discusses the recent partnership with Adnetik - and how it will provide online marketing strategies to grow programmatic buying and RTB [...]

Josh Mortensen is Founder and Managing Partner at GlibHippo - a sales house based in Germany. Here Mortensen discuses the German sales proposition and how it works with publishers, its critical role in the local online advertising eco-system, and [...]

Ari Paparo, SVP, Product Management at AppNexus, discusses the AppNexus App Market and its value to the ad tech eco-system. Can you give some overview on the new AppNexus App Market? The AppNexus App Marketplace allows our customers to integrate third-party applications [...]

Here are some of the highlights from the "Whither The Media Plan?" and Publisher panels from the recent ATS London. The first panel, ably moderated by Microsoft's Zuzanna Gierlinska, focused around the media plan and whether or not it [...]

Both Google and Weborama delivered key notes at the recent ATS Paris. Jerome Grateau, Head of Media Platforms, SEEMEA at Google, focused on the evolution of the French sell-side eco-system - while Weborama's Alain Levy concentrated on the buy-side [...]