With ATS Paris only just over a month away, ExchangeWire is offering free access to French advertiser-side marketers. Mais oui. Évènement gratuit pour les Annonceurs. The line-up for ATS Paris is a melange of local C-level execs and [...]

Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul - and what it means for the market. Can you give an overview of your recent partnership with TubeMogul’s PlayTime? What [...]

Andreas Schwibbe is the CEO of adnologies. Here Schwibbe discusses the recent fund raise, the adnologies positioning and the continued evolution in the European display marketplace. Can you give some details on this new funding round? We have recently raised our [...]

Jonathan Despinidic, General Manager of Jemm Group Australia & APAC, on Jemm's recent Australian launch and how the Real Time Network is a first for Australia and the APAC region. Here he discusses how Jemm's offering is both an [...]

Dennis Buchheim is the GM, Scale Display, Microsoft Advertising (MSA). Here Buchheim discusses the Microsoft ad exchange roll out In Europe, and what impact it will have on the European market. How will the new Microsoft exchange fit into the [...]

It's been a while since I pounded the mean streets around Noho and Holborn looking for media cash from the agencies. I had the best UK IPs from US networks and publishers in town? Targeting? What are [...]

Welcome to the seventh edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, [...]

Vicky Lyon, SpotXchange’s Managing Director Asia Pac discusses their recent launch and about wanting to become the go-to video ad marketplace in Australia and the APAC region. Lyon gives an overview on Australia’s current market size and how APAC, being [...]

The media plan remains the focal point for our industry. Everyone with inventory to hawk, and looking to secure media spend, has to get on an agency media plan. But there have been big changes over the past twelve months. [...]

Later this month, several of us from Microsoft Advertising will be in London attending the Ad Trading Summit (ATS). It’s my first time attending ATS and I think the timing is great. In 2011, the real-time bidded (RTB) exchange model [...]