There's been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the automated [...]

European publishers are nervous. Extremely nervous. They know change is in the air but are not quite sure what to do about it. On the one hand they have a behemoth technology player, who has a massive [...]

Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than [...]

It'll be twelve months in September since ExchangeWire did its first event in the Paramount. The inaugural half-day was attended by over 190 C-level execs from the nascent exchange eco-system in Europe - providing a forum for debate and [...]

Welcome to the first edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O'Kane, Editor-In-Chief of ExchangeWire speaks to [...]

Joel Christie is the Senior Marketing Manager at BSkyB. Here he discusses exchange-buying strategy from the perspective of one of the UK's biggest display advertisers, how attribution is informing these buys, and dealing with the issue of bid inflation [...]

It's just under a week to go to the first dedicated conference on data-driven display for the German market. The Ad Trader Conference, hosted by Adzine and ExchangeWire, is bringing together some of the most senior ad execs in [...]

Vincent Karachira, Owner of Next Performance, talks about its recent sixteen million euro fund raise, expansion across Europe, and its local remarketing and upper funnel targeting solutions. You’ve just raised 16 million euro in new founding. What are you planning to [...]

It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold out. [...]

Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview wit ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan. Can you give an overview of [...]