In what is likely to be the break-out year for the data market in Europe, third party data providers are now integrating with DSPs, SSPs and exchanges across Europe. Weborama, a leading ad server provider in the European market, [...]

With the launch of GMM and the growth of the DSP market it was inevitable that the big DR ad nets would eventually take some rear guard action. Depending exclusively on the good will of agencies is now a [...]

I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010. The end-of-year series provided a comprehensive overview of this year’s developments in the European exchange space. In [...]

Simon Aurik is Chief Commercial Officer at Yieldivision, a specialist exchange trader based out of the Netherlands. Here Simon talks about YD's current positioning in the market and the opportunity in the European exchange market for the company. Can you [...]

How The Exchange Space Has Evolved Across Europe In 2010 There has been a big shift in the main European markets over 2010. DoubleClick Adx, AppNnexus, Rubicon and AdMeld have all made big inroads into Europe this year. Mid-sized and large [...]

<img src="https://www.exchangewire.com/wp-content/uploads/pt.gif"The Google Acquisition And How It Impacted The Invite Media Offering Not too much has changed in terms of what we offer our clients – we’re still 100% focused on delivering the best DSP technology with a market leading professional [...]

What is the MIG? And what is its role in WPP, currently the biggest display buyer in the European market? Caspar Schlickum, Managing Director, Europe and UK at The MIG, sat down with ExchangeWire this week to discuss [...]

Paul Childs, Chief Operations Officer at Adfonic, gives his thoughts on the last 12 months in mobile advertising and asks if it was the year when the industry finally came of age. For years bullish vendors, up-beat analysts and even the [...]

OpenRTB has arrived. The announcement was supposed to happen today. But an itchy fingered Ed Lee at AdAge couldn’t contain his excitement and published a confusing post (which has been subsequently amended) over the weekend suggesting that the [...]

Compared to traditional media, digital is certainly fast moving, overtaking everything other than TV in about fifteen years, which is incredible. Within this fast moving space however the microclimate of real time bidding (RTB) is trading in dog years. [...]