Nowhere to Hide: The Transparent Online Ad Market in 2011 The noise was worse this year than last year. Too many acronyms: DSP, RTB, SSP. Too many new people hiring, selling, calling: Trading desks, data providers, video and mobile companies, new [...]

Peter Kafka reported last night that Google has cut off AppNexus from its RTB inventory on Adx. Google has cited the protection of users and publishers as the primary reason, insisting all buyers trading through the AppNexus platform must [...]

Vivaki recently announced it was renewing its partnership with Invite Media. Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center, spoke to ExchangeWire this week about the implications of the partnership and what we’re likely to see in terms [...]

» It was probably the biggest reason why Google scooped Invite Media for 70 million odd dollars last year - namely its global partnership with Vivaki. It was announced last week that Invite will remain Vivaki's preferred DSP partner [...]

Ben Barokas, Co-Founder & Chief Revenue Officer, Admeld, gave an in-depth presentation on the evolution of the European sell-side at the recent ExchangeWire Ad Trading Summit. The keynote provides an excellent overview of growth in the ad network market since [...]

» Google is now earning $2.5 billion from non-text display on the YouTube and DoubleClick platforms, as it uncharacteristically broke out details of its Q3 earnings. The numbers are a bit fuzzy on detail. There's no indication what [...]

This has been the year of M&A in the mobile ad market. A lot of money has been paid out for mobile ad networks and exchanges over the past twelve months. Quattro, Admob, RingRing Media, Admarvel and now [...]

» It was announced last night that Dapper has been acquired by Yahoo for an undisclosed sum - but it's likely to have been in the $40-$50 million dollar range. Dapper's dynamic creative solution has been getting a lot [...]

They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed into the Paramount club on the thirty-first floor of the centre point building - there to discuss the exchange [...]

Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle ground between the advertiser and publisher was becoming - and indeed why the display space was ripe for mass [...]