Rubicon announced today that it will begin to support RTB on its platform. This move was always coming despite its protestations against real-time bidding several months ago. The new feature is giving RTB access to a number of [...]
In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from its owned and operated sites available to buy through the OpenX Market. Partner publisher sites working with Orange’s ad [...]
DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of the global exchange eco-system. It’s a solid overview on what the landscape currently looks like and how it’s likely [...]
Will ad networks have to build out their own buying platforms to survive? Is the UK ad network market too bloated? What effect will RTB have on the European display market? Mark Connolly, Commercial Director at Adconion [...]
ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers to purchase ad impressions across multiple inventory sources while leveraging huge amounts of data. Twelve months on Invite Media [...]
» MediaMath rolled a new tool on its TerminalOne platform this week, which aims to give agencies and advertisers deeper insights into audience-specific performance. MediaClarity is an analytics and data visualization solution, and is integrated into the existing TerminalOne [...]
Jonathan Beeston (@searchbeest) is European Client Services Director at Efficient Frontier (@efrontier)
There has been some really interesting debate of late about the convergence of display and search. So much so, in fact, that next week’s London SES is devoting [...]
The holding agencies are busily putting together exchange strategies, as they look to deliver better campaign performance for clients. Some are building out their own platforms; while others are partnering with technology companies. There does seem to be [...]
Improve Digital Trading Event In London
Improve Digital is teaming up with the AOP for an event on Feb 23. The event, entitled “New Rules of Revenue”, will focus on the changing display advertising landscape, and what publishers will need [...]
Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB
Pubmatic released its whitepaper on RTB entitled, 'Understanding Real-Time Bidding (RTB) From the Publisher Perspective” last week. The paper points to initial results carried out with [...]
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