» MediaMath rolled a new tool on its TerminalOne platform this week, which aims to give agencies and advertisers deeper insights into audience-specific performance. MediaClarity is an analytics and data visualization solution, and is integrated into the existing TerminalOne [...]

Jonathan Beeston (@searchbeest) is European Client Services Director at Efficient Frontier (@efrontier) There has been some really interesting debate of late about the convergence of display and search. So much so, in fact, that next week’s London SES is devoting [...]

The holding agencies are busily putting together exchange strategies, as they look to deliver better campaign performance for clients. Some are building out their own platforms; while others are partnering with technology companies. There does seem to be [...]

Improve Digital Trading Event In London Improve Digital is teaming up with the AOP for an event on Feb 23. The event, entitled “New Rules of Revenue”, will focus on the changing display advertising landscape, and what publishers will need [...]

Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB Pubmatic released its whitepaper on RTB entitled, 'Understanding Real-Time Bidding (RTB) From the Publisher Perspective” last week. The paper points to initial results carried out with [...]

Admeld hosted its first Partner Forum event in New York this week. The event had some great panellists and provided the industry with an excellent overview of how the display market is likely to develop in the coming months. [...]

The data available on the European non-premium display market is sorely lacking. The chart below is based on data from ThinkEquity’s projected growth in non-premium display globally and previous IAB Europe audits on the European online advertising market. [...]

Behavioural targeting is on the radar of EU’s regulators. The EU wants to take the online advertising to task over perceived misuse of cookie data and behavioural targeting. They even passed a laughable directive late last year instructing [...]

John Were is Operations Director at Global Digital Markets. He took some time last week to speak to ExchangeWire.com about the state of the European exchange space, the arrival of the DSP's and why exchange trading can return strong results [...]

Paul Silver (@thebigsilv) is Digital Direct Response Manager at MEC Manchester. Today’s data driven digital advertising no longer has the same rigid distinctions of old between response and brand. The DNA of both of these forms of advertising has begun to [...]