Darren Herman, Founder & President at Varick Media Management, published a white paper last year outlining how many ad networks would eventually be disintermediated from the online display market’s chain of supply. He argued that agencies, advertisers and [...]

Cisco Allegedly Looking At A Future Acquisition Of Quantcast The industry blogs are buzzing about Cisco’s new investment in Quantcast. Quantcast announced yesterday that they had raised $27.5 million with Cisco being a significant investor in the round. The company’s technology [...]

There’s been a lot of coverage around Demand Side Platforms in 2009 and this year will be no exception. The European online display market is fragmented, and can be a nightmare to buy across. DSPs aim to bring [...]

Admeld announced today that it has entered a number of RTB partnerships for the European market. The company's initial RTB partners include AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath. Publishers should see a lift in yield [...]