District M & Sharethrough announced their intention to merge on February 9, 2021. With the merger now complete, the two companies are announcing that they will operate under the name Sharethrough as of today. Additionally, Sharethrough benefits from a complete [...]

In today's ExchangeWire news digest: HUMAN take down CTV botnet PARETO; YouGov launch a new data marketplace, YouGov Safe; and Amazon's DSP experienced substantial growth in Q1 2021.   HUMAN take down CTV botnet with help from Roku and Google HUMAN have revealed [...]

Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale up advertising capabilities in the mobile gaming market and offer [...]

Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the [...]

The BidMind team has prepared a full list of all key updates implemented on their platform since its launch. The scope of updates includes geo-fencing, third-party audiences by Liveramp, IVT report, and a set of features helping customers to have [...]

Epom is an ad tech company that designs products focused on meaningful advertising. One of its flagship products is Epom white-label DSP. In February 2021, the product reached a new milestone with the launch of version 4.7. The new release [...]

Adform, the Integrated Advertising Platform (IAP), has today announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the [...]

TheViewPoint, an ad monetisation platform for CTV/OTT publishers and broadcasters, has partnered up  with BidMind by Fiksu, a self-serve demand-side platform, to provide premium access to its exclusive inventory.  This robust cooperation enables advertisers and publishers to avoid intermediaries within the [...]

Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company today announced a new partnership with Sage + Archer, the European programmatic digital out-of-home (DOOH) and mobile media buying platform. This partnership allows brands and media buyers utilising Sage [...]

Smart has today announced the launch of Smart Buyer Connect (SBC), the direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying. The product – which forecasts and facilitates media buying in real-time – is further evidence [...]