Hawk Platform (formerly TabMo) is to supplement the strong planning insights it currently provides to clients with additional layers of granular data. The initiative, which will allow the mobile-first demand side platform (DSP) to execute advertising campaigns with maximum efficiency, is [...]

Epom is a leading ad tech company that has designed a family of products for meaningful advertising. Its products focus on creating cost-effective and easy to use solutions for ad serving and ad management. The flagship product in its currently [...]

Pladway, the programmatic advertising platform of Voilàp Holding, today announced a major agreement with Broadsign, the leading international platform for digital out of home (DOOH) solutions with the broadest global coverage available today in 82 countries reaching a total of [...]

Leading global digital out of home (OOH) marketplace VIOOH today announced new US hires in two newly created commercial and marketing roles. Following its launch in the market last October, the announcement comes as the OOH marketplace delivers on strategic [...]

District M & Sharethrough announced their intention to merge on February 9, 2021. With the merger now complete, the two companies are announcing that they will operate under the name Sharethrough as of today. Additionally, Sharethrough benefits from a complete [...]

In today's ExchangeWire news digest: HUMAN take down CTV botnet PARETO; YouGov launch a new data marketplace, YouGov Safe; and Amazon's DSP experienced substantial growth in Q1 2021.   HUMAN take down CTV botnet with help from Roku and Google HUMAN have revealed [...]

Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale up advertising capabilities in the mobile gaming market and offer [...]

Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the [...]

The BidMind team has prepared a full list of all key updates implemented on their platform since its launch. The scope of updates includes geo-fencing, third-party audiences by Liveramp, IVT report, and a set of features helping customers to have [...]

Epom is an ad tech company that designs products focused on meaningful advertising. One of its flagship products is Epom white-label DSP. In February 2021, the product reached a new milestone with the launch of version 4.7. The new release [...]